The Costa del Sol seen by the English market
The presence of Costa del Sol and Andalusian media, tourism and government representatives increased the region’s exposure on the English market; particularly with the mayor of Malaga, Francisco de la Torre. Indeed, tourism professionals and journalists from a variety of publications such as the BBC and the Forbes magazine discussed the region’s assets. As a result, during that week over a dozen magazines and newspapers talked to the whole of England about the Spanish Côte d’Azur. This extensive press coverage clearly increased Andalucía’s visibility and will surely awaken the curious investors to look at property prices for apartments in Puerto Banus or villas in Marbella.
