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Andalucía’s economy has been growing steadily since the beginning of 2013, investors have become more and more confident as both real estate and tourism markets have gained in strength and interest. To make sure that this trend continues exponentially, the Junta de Andalucía’s department of tourism is injecting 1.5 million euros in its market to support small and medium sized tourism businesses that wish to undertake improvement projects. This comes at a perfect time where the past crisis has eliminated the weakest local businesses but where the strong survivors are facing imposing new-coming global companies. Thus, the Junta has said to be already solicited for “upgrading hotel computer systems, the provision of new technology for travel agents, the creation of new routes linked to gastronomy, the renovation of sport facilities” and many more. This investment directly influences the real estate market, as more and more tourists, potential investors, will crave Marbella villas or apartments in Puerto Banus, for example.